Injecting Confidence
Indian businessman Niren Anand’s first startup in China, namely Xiamen Ever Trade Import and Export Co. Ltd. in the coastal province of Fujian, turns 11 this year. He also has a factory in another Fujian city of Jinjiang, designing and manufacturing products for sports brands such as Lotto and Fila.
Anand’s company was among the 5,000 businesses from nearly 100 countries and regions flocking to the 21st China International Fair for Investment and Trade (CIFIT) in Xiamen, Fujian, in pursuit of new business opportunities.
The four-day event concluded on September 11 with agreements inked on 512 projects, worth 392 billion yuan ($60.7 billion). On the fair’s sidelines, over 60
