WELL, if the last year or so has taught us anything about living through a pandemic, it’s the value of a great online shopping experience. And if I think about what can make an online click great, it comes down to confidence. Confidence that the platform is easy to use, secure and more than anything, confident that I’m making the right choice without having a real live person to talk to… especially when parting with serious money, like what is needed for a foundational bit of gear like a sleeping bag, mat or a full sleep system.
‘Oh, Great Genie of the Aussie Outdoors, if only there was a magic gear concierge, to curate the perfect equipment playlist, for my preferences, size and fit, and then deliver it to my door... like a handy hiking Spotify.’
Thankfully, the company that seems to spend a lot of time coming up with solutions to
