Postwar Plenty

The period following World War II was an amazing time of optimism and prosperity in the U.S., with industry booming and technology advancing rapidly. Meanwhile, Americans were feeling good about life in the free world and many were flush with cash thanks to the strong job market. This all meshed to create a perfect storm of consumer demand that was advancing beyond the need to obtain products that hadn’t been readily available during the war—now, people were buying to satisfy desire as much as need.

The domestic automakers were perfectly poised to satisfy that demand, coming off of war contracts that had been followed by frenzied car sales after years of halted automobile production. The war had also pushed the development of technology, and style was once again a primary criterion for car shoppers. Detroit spent the decade trying to outdo itself, yielding some of the most ornately styled and trimmed cars of all time, while also recognizing that even truck buyers thought about aesthetics. Meanwhile, European automakers were pursuing their own versions of performance and style, creating some landmark designs as the decade unfolded.

This period would shine brightly, but relatively briefly, as trends continued to evolve rapidly and the 1960s would see its own characteristic features. By the 1970s, cars of the ’50s seemed like artifacts of a long-gone era, and nostalgia for that time kicked in with substantial force, driving collectors and restorers to latch onto the remaining examples to keep the memories alive. That drive hasn’t ever fully subsided, and cars and trucks of the 1950s are still very popular with car enthusiasts and collectors, including many who