Land Rover Monthly

WHY IS IT CALLED THE STAGE ONE V8?

BACK in the 1970s strike-hit British industry was the laughing stock of the world – and the nationalised motor industry was the biggest joke of all. British Leyland, which at that time was owned Land Rover, lost over 250,000 vehicles through strike action in 1977. But everything was about to change that same year with the appointment of Michael Edwardes as chairman.

Instead of blaming the trade unions for all the company’s ills, the tough South African

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