We need to talk about cycling and sustainability

Sustainability is taking up more space in the psyche of most consumers, but you wouldn’t be alone if setting a goal of ‘be more sustainable’ felt paralysingly equivalent to climbing an unstable mountain made from your own annual disposable coffee cup waste output.

Thankfully, none of us have to be environmentally angelic to make a difference.

“Don’t be afraid not to be living the perfect life. As long as you are taking steps and looking at where your impact lies, that’s what matters,” reassures founder and director at Shift Cycling Culture, Lian van Leeuwen.

What steps would be the most effective to take? Dissecting and altering the habits of generations is no easy task, but we asked