SPOTLIGHT ON THE BUSH
GEORGIE ROBERTSON WAS WELL VERSED in the art of storytelling before she launched her business, The Regional PR Co., in 2017, then turned her hand to the Buy From The Bush (BFTB) campaign. She helped founder Grace Brennan’s great idea transcend from a hashtag to a powerful movement that engaged the nation.
“People are naturally drawn to purpose and impactful storytelling,” Georgie says. “Buy From The Bush resonated at several levels: it started out by addressing the issues
