Sonic Boom

Typically, a brand’s lowest-cost models are little more than lookalike versions of the real thing. But from Gretsch’s inception, the Streamliner series broke that mould, not least by introducing specific pickup designs, such as the Broad’Tron humbuckers – and now the new FideliSonic 90 single coils. “They were developed from the ground up by us for the guitars, not just an off-the-shelf pickup with our name on them,” product manager Adam Bowden-Smith tells us.

“We were looking to that pawn-shop guitar vibe, that garage band rock ’n’ roll dirtiness”