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  • Guitarist

    FRESH CREAM

    Sep 17, 2021 7 minutes
    Words Dave Burrluck
    Guitar photography
    Neil Godwin
    “I’ve got to know PJD well and admire their work – Leigh is a real rising star”
    Tim Lobley

    When we first heard rumblings of this project – the birth of a new guitar company – our interest was piqued, not least because of the names involved: Relish, PJD Guitars, Cream T pickups and the legendary Billy F Gibbons. This could be interesting!

    The seed of the idea had actually started with the innovative and very different designs of the Swiss-based guitar company Relish. Tim Lobley, owner of Sound Affects in Ormskirk, takes us back: “I’m quite a fan of Relish’s pickup-swapping system, but, as a retailer, had some reservations about the guitar they were using as a ‘host’ for this new technology. On a personal level, I like the design, and I own one, but they just don’t sell in big numbers.

    “In late 2020, I was talking to Silvan Kueng, the CEO and co-founder of Relish,” Tim continues. “He explained that the most likely next step for Relish was to try to get guitar makers to use the pickup-swapping technology in their own guitars. I offered to ask around with some builders I knew to see if there was any interest. One

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