A LANE OF THEIR OWN

IT isn’t for everybody. The breaks from boxing punctured by performances from global superstars such as Justin Bieber or The Black Keys, the commentary, anchored by rapper Snoop Dogg, blowing smoke from joints while on air, swearing, hollering, and almost talking about the fights sporadically happening in the centre of the room

You can laugh at the events, throw shade at the quality of the away fighters, and question its legitimacy.

Those fights aren’t our fights. They aren’t often well-balanced contests featuring two, trained professionals. In fact, they regularly feature athletes from other sports, dipping their muddy, bruised hands into boxing’s often-chastised pot of riches. Sometimes, much to the frustration of fans who’ve dedicated portions of their lives to being disappointed by boxing’s empty promises, these cards see rappers and musicians, YouTubers or ‘personalities’ awkwardly holding up their hands, confused by the large, padded objects they’re supposed to throw at the men in the opposite corner.

This is Triller. And it’s not going anywhere. The man driving the sport’s newest and most controversial promotional brand, former Hollywood movie producer and tech-investor, Ryan Kavanaugh, spoke to about his vision (before, we should note, Oscar De La Hoya was replaced by Evander Holyfield as his latest show-piece this weekend) – and asked boxing’s existing army of defensive fans to relax. Triller isn’t here to wipe