INDUSTRY UPDATE
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US: ORLANDO, FLORIDA, AND JAPAN: OSAKA
Julie Mullins
The story continues to evolve for Onkyo and its affiliated brands. Voxx International’s subsidiary Premium Audio Company, in partnership with Sharp Corporation, has acquired majority ownership of the Home Entertainment Division of Onkyo, which includes the Onkyo and Integra brands, which Voxx was already distributing. Sharp, which manufactures the products, reportedly has a 25% share of the deal; Premium Audio Company, which will handle global sales and distribution, will own the rest, according to a press release from Voxx. Distribution for the Onkyo and Integra products is expected to be handled in the US by Premium Audio Company’s 11 Trading Company subsidiary and elsewhere by Klipsch, which is owned by Voxx.
In related news, Voxx has arranged a new licensing agreement to market and sell Onkyo’s other brands, Pioneer and
