Natural SELECTION
For a true glow-up story, check out clean skincare. Once seen as a dinky alternative to mainstream cosmetics, it’s now a power player in the beauty industry, wielding ethical credentials and clinical studies like a total boss.
Not long ago, if you wanted a natural beauty product you were reduced to searching the shelves of your local health food shop for jars of lavender-scented potions that promised not to irritate your skin. Enter, stage left: celebs like Gwyneth Paltrow and Jessica Alba, who called out chemicals and championed natural ingredients while stoking our love affair with wellness. Cut to a climate emergency and a world stopping virus and you end up here: the global clean beauty market is expected to reach a value of $15.6 billion by 2027.
Not bad for a niche sector – particularly one that’s kinda effective.
