the hands and the heart
The evolution of fashion, especially in recent uncertain times, has proven itself to not only be adaptive but an ever-changing and expanding entity. While the fashion landscape shifts at a rapid pace, we’ve come to realise that it is no longer enough to focus on just a piece of garment or an end product. The experiential aspect offered by a brand with every collection creates a desirability that surpasses previous methodologies. Today, consumers are buying into narratives behind the design process as well as what the label stands for.
The pandemic has been a huge awakening and a chance for the multi-billion-dollar industry to re-evaluate the path it was on; this presents an opportunity to question fashion’s and its
