Whisky Magazine

Blended excellence

It is a strange thing, how different generations have entered and engaged with the world of whisky. For someone born in Europe or even North America in the 1950s, drinking whisky would in all likelihood have almost exclusively meant drinking blends of some kind.

Today, of course, it is single malt which is capturing the imagination of drinkers in Western Europe, North America, and many other places besides. The reasons for this shift in these so-called ‘mature’ whisky markets (and even some ‘developing’ whisky markets) are varied, though to hear it from whisky drinkers of, let’s say, more advanced years, there has allegedly been a noticeable decline in perceived quality of some of the most famous and readily available ‘premium’ blended brands over the last 60 years. This, at least, has led many more experienced whisky drinkers

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