History Revealed

Londoners drown in a tidal wave of beer

“The rushing liquid knocked down everything in its path, including people, collapsing the basements of houses”

Sometimes too much of a good thing can be bad for you – this adage can definitely be said to apply to the tragic events that took place in St Giles, London, on the afternoon of 17 October 1814. Free beer literally flowed along the street, but it was certainly not the merry event one might imagine.

The Horse Shoe Brewery, owned by Meux & Co., could be found at the corner of Great Russell Street and Tottenham Court Road. One of the largest breweries

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