Long roping left-hand point breaks, dusty desolate roads, empty groomed offshore lineups, windswept coastlines and smiles upon smiles upon smiles.
Creating captivating assets for marketing is never an easy task, especially in the conditions-dependent wind sport world. Swell, wind, light, action, and the cameras all need to line up in that one magical moment. Companies spend thousands of dollars and invest a plethora of time in order to capture these “magical” moments. With the hope that, in the long run, they will help sell their products to awe inspired consumers. There is always so much effort that goes into planning these trips, and a lot riding on their success. That’s why when you start to plan these style of trips, you try to find a place that provides reliable and predictable conditions. Additionally, you hope it’s not somewhere everyone goes, as you want to have a unique feel to your brand’s content. As if it wasn’t already hard enough to find, overlay all that with the Covid chaos that the world is still reconvening from, and the list of locations somewhat dwindles down… This left Ride Engine Brand Manager Gary Siskar scratching his head for a suitable location to shoot the 2022 RE product launch. Being that Ride Engine offers a diverse line of wind sport products, we knew the first big challenge would be to find a place that offered high
