GENIE IN THE BOTTLE

One may or may not choose to submit to clichés when it comes to judging a book by its cover but if it’s a question of spirits, ingenious boxing, innovatively accessorised, and impeccably packed provoke as much comment as interest. After all, in the sensorial race, the eyes have it. Looks have always played a big role in the popular interplay for any product, but they acquire a more distinctive role in spirits since it leads the way to showcase the product and tell its tale. Also, most markets do not allow direct advertising and marketing so innovation in packaging and design plays a crucial role in directing the consumer’s purchase decisions.

Consumers are attracted to elegant solutions that are attractive to touch and see, especially those that help safeguard