CHINA CHIC: FASHIONING ORIGINAL IDEAS
Chris Mai, a freelancer in her 30s living in Ningbo, Zhejiang Province, is a fan of BAN XIAOXUE, an apparel brand boasting original nature-oriented designs. Most of the company’s clothes have a fairy-like feel to them, with price tags ranging from a dozen to several hundred dollars. First learning about the brand’s existence two years ago, she has now become a regular customer of its stores.
“I like the delicate yet melodious design of their clothes. They look special and elegant, but are also comfortable,” she told Beijing Review.
BAN XIAOXUE was established by Ban Xiaoxue, a Chinese designer, back in 2012. According to Ban, in an, his design inspiration mainly derives from natural scenes and traditional, almost folkloric, styles. He intends to create clothes that integrate both contemporary and traditional Chinese elements and fit seamlessly into the daily life of the woman on the go.
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