IT'S TIME TO GET WET…
A central theme to last year’s Dubs at the Lake and Dubs at the Gap shows was momentum, specifically how to keep it through the weird times that 2020 brought. By all expectations, those shows did well last year, smashing the expectations that Jonathan Leyh and his team had. Now take that momentum and double it. You’ll end up somewhere close to this year’s Dubs at the Lake show, but you’ll still not be quite close enough to understand the explosive growth.
“Doubling it” was a good rule of thumb. The weekend offered double the events. The
