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    JEEP: REINVENTING AN OFF-ROAD ICON FOR AN ELECTRIC FUTURE

    Aug 22, 2021 6 minutes
    KATHRYN FISK

    THE NAME JEEP is synonymous with the term ‘4x4’. Having produced vehicles now for 80 years, the US carmaker has had plenty of time to perfect the art of creating, and constantly improving, off-road machines.

    But hold on, there’s a new sheriff in town calling all the shots, and it means big things for the brand which has defined itself as a major player in the 4x4 world since WW2. That new boss is… electrification.

    In recent weeks, Jeep has revealed key intel on its plans to move to an all-electric line-up and what this means for the future of its iconic design. The journey starts this year with the introduction of solar charging stations and the expansion of its 4xe hybrid range.

    First out of the gate is the Jeep Wrangler 4xe PHEV, which goes on sale in the United States, China and Europe this year – as yet, however, no release date has been confirmed for Australia – and the fifth-generation Grand Cherokee

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