MAXIM New Zealand

A GT3 FOR THE WRIST

In 1972 Porsche Design was launched by Ferdinand Alexander “Butzi” Porsche, the man credited with penning what is arguably the most iconic automobile in history: the original 911. The design firm’s very first product was a timepiece, the Chronograph I — the first watch to use automotive-grade powder-coating for an all-matte black patina. But F. A. didn’t demand matte black to forecast style trends, rather because he wanted to avoid glare when a track driver glanced down at his watch. For Butzi, and most of German design

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