From M1X to 5G: How Apple’s careful control will bring even bigger things
Aug 20, 2021
4 minutes
Dan Moren reports
Apple’s fixation on control is legendary. From the earliest days, the company prided itself on building the whole widget, hardware, and software, in an age where those two were becoming increasingly decoupled. Even today, it remains arguably the defining characteristic of the company. Just compare it to its main rivals in the smartphone or PC market.
As Apple has become larger and more successful, that focus on control over the whole widget has gotten even broader. The company’s been building its own processors for mobile devices for more than a decade, and those advancements have finally
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