Sony ZV-E10 £679/$699
Sony has called its latest camera the ZV-E10, presumably to distinguish it from its long running series of Alpha 6000 cameras. It did the same with its pocket-sized Sony ZV-1, which is essentially a cheaper vlogging version of the rather pricey RX100 series cameras.
This differentiation is a smart move on Sony’s part. We’ve (almost) lost count of all the A6000-series cameras the company has launched, each somewhat more expensive than the last, and culminating in the £1,399/$1,399 Sony Alpha 6600.
This new model is more affordable than all of them – even the entry-level Alpha 6100 – and yet does everything a vlogger could ask for – which is a market Sony has
