RURAL WILL DRIVE NEW BIZ MODELS

India of 2021 is dramatically different from the India of early 2020, not just because of the massive health crisis that we’re facing globally, but equally because of a generational shift that has happened over the last one year as a result of an explosive digital transformation. One of the most visible effects of digital adoption has been on businesses, both small and large, and con sequently on the Indian economy. We know that the pandemic has adversely affected business operations, but it’s also true that the digital forces unleashed over the last one year have made the economy more resilient, created new opportunities for business growth and are now paving the way for economic recovery.

Several studies have shown that the economic impact of the second wave of the Covid-19 pandemic in India was less severe than in the weeks following the first lockdowns