WHERE’S THE DIRT?

Do you remember the famous television commercial where an elderly woman confronted a fast food outlet with the strident question, “Where’s the beef?” That commercial was so popular that her question became part of the American lexicon. The great thing about it is the last word in the question can be (and has been) changed to thousands of different things, depending on who was repeating the challenge. The basic concept remained the same: Something important was lacking.

Note the third word in the title of this article. It is my assertion that 99.9 percent of all photos of farming operations lack any indication of the one element every farmer confronts daily on a personal basis: airborne dirt. This statement excludes pictures of the ground itself and the myriad photos of the Dust Bowl in the 1930s.