The New NEGRONI Style

When the Negroni trend first started to peak several years ago, it was still something of a “secret handshake” as Bon Appétit put it, a sign to bartenders, and fellow drinkers, that you were a man of substance, well traveled and wise to the ways of the world. Now we have an annual Negroni Week and whole bars dedicated to amaro, the bitter liqueur that makes up the classic Negroni’s key component—the other two being gin and vermouth—and yet the Negroni has somehow only increased in insider status, blossoming into a symbol of personal style for well-dressed gentlemen everywhere.

How has the Negroni kept from being bastardized? For one thing,  having declared it the “perfect cocktail for 2019.”