wo years ago, the supply chain team at American Eagle Outfitters (AEO)—parent company of American Eagle and Aerie brands—developed a strategic initiative to create a supply chain for the future that would support company growth through a shift to a digital-led commerce model. “We wanted to diversify ourselves out of the complex and labor intensive in-store
Accelerating the shift to e-commerce
Aug 10, 2021
2 minutes
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