UNICORN’S NEW GENERATION V
NEW BAILEY UNICORN REVEALED
THERE WAS A time (not so long ago) when the Bailey Unicorn range accounted for almost two-thirds of Bailey’s caravan sales. But the Bristol manufacturer wisely concluded that there was potential risk involved in having so many of your caravanning eggs stored in one basket – even if they were golden – and so has been diversifying considerably in recent years.
The move has worked well: last season the Phoenix, introduced to replace the Pursuit, became Bailey’s best-selling range, overtaking the Unicorn.
The Phoenix is no longer Bailey’s most entry-level range, either: that mantle goes to the Discovery line-up. Nor is the Unicorn any longer the most upmarket range: there are four models in the new Alicanto offering.
