WHAT'S IN A (NICK)NAME?
Aug 07, 2021
4 minutes
BY LARRY CANALE larrycanale@comcast.net
We love a good nickname as much as anyone. But the sale on eBay of a LeBron James 2003-04 Upper Deck SP Signature Edition card reminded us that while there are some truly great nicknames in sports, there are others that fall flat.
The card in question — which brought $65,1000 on 67 bids — squeezes LeBron James into an insert-card subset called “Famous Nicknames.” However, the nickname on the front of the front of the card is a bit of a reach: “Bron.” The NBA’s greatest active player has inspired some clever nicknames: King James, the Chosen One, The Akron Hammer, even The Little Emperor. But “Bron”?
Well, when Upper Deck produced its 2003-04 Famous Nicknames subset, “Bron” was new
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