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  • The Guardian

    ‘Limits are non-existent in the metaverse!’ Video game concerts become big business

    Aug 07, 2021 3 minutes

    A shimmering Ariana Grande emerges from the starry night sky as she begins to run through her biggest pop hits. Dressed in a glistening sequinned two-piece and rocking a towering ponytail with hints of neon pink, the superstar is both levitating and incandescent.

    Literally. This isn’t Grande’s latest festival outing, nor is the pop star even physically present. Rather, Grande is seen here in an entirely digital form as part of , an interactive collaboration with the

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