THE CROSSOVER
he Cayenne was a colossal hit for Porsche, adding to the brand-saving efforts of the 986 Boxster in increasing appeal for the marque to drivers who previously didn’t see themselves driving a Stuttgart-crested vehicle. The Cayenne also contributed massively to Porsche sales success in new territories, enabling China to usurp the United States as the manufacturer’s biggest export market. For the lifestyles
