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  • American Whiskey Magazine

    CALIFORNIA RISING

    Feb 08, 2021 6 minutes
    WRITTEN BY ANDREW FAULKNER

    In early 2020, Californian distillers were in a construction boom resulting from a new type of license. Signed into state law in 2015, the type 74 license allows, among other things, direct consumer sales from tasting rooms and for distilleries to open full-service restaurants with cocktail bars.

    A new Gold Rush ensued. Start-ups got funds. Established distillers dreamed bigger. Construction was delayed only by the amount of time to plan, receive permits and build. Projects, large and small commenced. It was going to be a breakout year!

    Then Covid-19 hit.

    Restaurants closed. Construction halted. Skeletons of half-built distillery/pubs sat unfinished. A nationwide survey published by the Distilled Spirits Council of the United States and American Distilling Institute estimated that distillery sales were down by 41 per cent and that 31 per cent of distillery employees had been furloughed. Other sources estimated that the nation could lose 40 per cent of its distilleries.

    It was a recipe for disaster.

    “The day we were supposed open our cocktail bar and kitchen

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