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PARADOX

If you prefer Kellogg’s cornflakes in the morning your libido may take a knock when you realize that the cereal mastermind Dr. John Harvey Kellogg, allegedly, maintained that his creation would alleviate the desire to wank. It is true that he was, according to many historians, a little prissy when it came to engaging with pleasures of the flesh and promoted the notion that a bland diet was one of several methods in which the desire to masturbate could be lessened. Nonetheless, folklore led to the lingo that bashing the bishop or paddling the pink canoe would ultimately make you lose your sight. Recent anecdotal evidence typified by Kit Maloney, founder of female pleasure company O’actually, declared that a morning Barclays Bank improves levels of concentration, reduces stress, and even makes your skin glow. Having reflected upon this argument during my morning sprint through The Times crossword, chilled to the core whilst reflecting the sun handsomely from my bald head I am, on balance, persuaded. But in fairness to the good Doctor were his intentions that farfetched? Wasn’t he simply trying to protect us from our own tendency to act in often peculiar ways when we respond to our own fun time chemicals stored inside our brains?

Arousal doesn’t originate exclusively from sexual activity. You can get excited, enraged, and shocked as a direct result of other stimuli including social media. A hot topic engaging in political, humanitarian, sociological or climatic issues, amongst others, neatly wrapped up

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