THE SUPER-SUV
Apr 01, 2021
4 minutes
or many decades, Porsche’s publicity machine has been one of the slickest in the business, yet it curiously failed to deliver when the carmaker’s first sport utility vehicle (SUV), the original Cayenne, was sensationally unveiled to coincide with the 2002 Geneva Motor Show. Event photographs showing one of the most significant new Porsches ever assembled caused global jaw dropping as enthusiasts struggled to take in what they thought they saw: a dumpy, high-waisted estate car with styling that could have been the work of a mainstream manufacturer. A real Porsche, they argued, could be nothing other than a sleek
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