is orange the new pink?

With pink gin sales going through the roof in recent months, it’s easy to see why orange gin has been the next fruity iteration to follow suit. On top of ticking the aesthetics box – who wouldn’t want to drink a gin which looks like a cocktail in itself? – orange-flavoured gins are juicy, flavourful, zesty and citrusy, and the fruit itself tends to sit well alongside botanicals such as juniper.

It’s predicted the trend for flavoured gins will continue well into 2021, too. According to a recent survey by Stirling-based Boë Gin, more than half of UK drinkers aged between 18 and