The great outdoors The great beyond
ESQUIRE: Let’s talk about your collaboration with Moncler, from the first project to the present. How has it evolved before the Genius initiative?
CRAIG GREEN: As a brand, Moncler is so direct about what they’re about, like their heritage, down jacket and wardrobe classics so it’s a brand that I really respect a lot. Take their iconic structure: regardless of the wearer, they strap these blankets around them, which led to that Moncler classic down shape. It’s amazing.
We’ve worked with Moncler for, I think, almost five years now, and it’s a collaboration that I really love. We first started with capsule releases for a year before working on the Genius initiative. I was the one player with the brand that is all about functionality at its core, which is something that we do a lot at my own
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