The gallery relationship
The easiest way to explain the relationship between an artist and a gallery is to think of it like a marriage. For it to work, the key is always communication and respect. I could stop now, have a cup of tea and leave you with that thought. But don’t worry, I’ll expand, and tell you more about the gallery side of things…
Nurture
Artists can be wary or downright scared of galleries. There’s nothing to be worried about, though. To ease any reticence you might have about reaching out to a gallery, it’s important to understand the dealer’s point of view too. I often have to clarify the situation to artists, and I always explain that you really have to understand the economics of running a gallery. A gallery is a business: like a shop, if you like. Gallery owners have an extraordinarily complex relationship with their own clients. They are arbiters of taste, and they help buyers have confidence in the artist they are purchasing work from.
