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  • Gin Magazine

    The raw truth

    May 21, 2021 4 minutes
    BY SARAH MILLER

    We are in the midst of a climate emergency, and well-informed consumers are increasingly aware of this fact. They are actively seeking out sustainable brands, and are also willing to pay more for sustainable products. So, as gin makers find themselves in an increasingly competitive market, committing psychologically and economically to reducing their impact on the planet may also be the only means to make their businesses sustainable in the long run.

    Despite its fundamental reliance on successful crop yields, the drinks industry – with a few notable exceptions – still lags behind other sectors when it comes to sustainability and carbon reduction. The Footprint Drinks Industry Sustainability Index Trends Report 2020 leaves little doubt as to the importance of the industry addressing

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