ALL ABOUT THAT BASE

You could be forgiven for thinking ‘terroir’ is a word used to talk about wine. That’s because, normally, it is: the particular natural environment in which a wine is produced is of immense importance to its flavour and identity. But with the explosion of craft gins onto the juniper-flavoured spirit landscape, it’s no wonder that gin producers are also looking for ways to create a spirit with their own stamp on it, either inspired by or reflective of a particular location (or sometimes both) – which is where the concept of terroir in relation to gin comes in.

The idea of provenance and identity is of growing importance to gin producers, particularly because the notion of terroir in gin isn’t subject to the same exacting standards as