Shine a Light on the Past and Glimpse the Future
Aug 03, 2021
3 minutes
BY ROBIN SWITHINBANK
Illustration by CELYN
In the world of luxury watchmaking right now, authenticity is everything. Brands pour vast resources into convincing us, the buying public, that what we’re buying into is something that will, as the adage goes, last a lifetime. More than one, in fact. What, after all, could be more authentic, more valuable, than a mechanical object containing a blend of heritage technology and cutting-edge science that comes with the promise you can pass it on to your kids? Watch companies often drive home the message—We’re the real deal! Vote for/choose/buy us!—by
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