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  • Classic Car Mart

    PROOF OF CONCEPT

    Jul 30, 2021 4 minutes
    Words Paul Wager

    The science of badge engineering may have been established by Rootes and BMC back in the ’60s but the idea of platform sharing – where a range of models is spun off the same basic floorpan architecture – is rather newer.

    It had been tried successfully before of course in a limited way as the basis for ‘world car’ designs from multinational makers, incuding the Chevette, the Mk2 Cavalier and even the Escort but all these were recognisably similar.

    Ultimately it was the Volkswagen Group which really got stuck into the science of platform sharing during the ’90s and took the idea just about as far as the technology then allowed

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