Game War NETFLIX ENTERS THE BATTLE ROYALE OF GAMING PLATFORMS

Over the past 18 months, consumers have spent more time at home than ever before, not only working, but socializing, learning new skills, and playing games. Video gaming as a whole saw a significant increase during this period and the gaming platform Steam recorded an all-time high of 23.6 million average concurrent users in April 2020. A year later, rival firms want a slice of the pie. Following Apple’s expansion into gaming with Arcade, Netflix is the latest player entering the game, announcing its intention to launch its own gaming titles.

NETFLIX EXPANDS INTO GAMING

After months of rumors and speculation, Netflix confirmed mid-July plans to expand into mobile games, revealing that new titles would be available to play as part of a standard Netflix subscription. Days before its announcement, the company hired former EA and Oculus exec Mike Verdu, and revealed