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    SMART EYE DEPUTY CEO RANA EL KALIOUBY TALKS AUTOMOTIVE AI

    Jul 30, 2021 3 minutes

    Rana el Kaliouby co-founded and led Boston startup Affectiva, which uses artificial intelligence and computer vision to analyze mood and emotion.

    Now she’s got a new job as deputy CEO of Smart Eye, after the Swedish eye-tracking company bought Affectiva for $73.5 million in June.

    The auto industry is the prime market for Kaliouby and competitors like Australia-based Seeing Machines. Carmakers are bracing for new safety rules and standards around the world that could require dashboard cameras to detect dangerous driver behavior, especially in vehicles that

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