Auto Express Magazine

30 YEARS OF KIA

tristan_shale-hester@autovia.co.uk

@tristan_shale

Kia Picanto (2020)

Model: Kia Picanto X-Line

Engine: 1.0-litre 3cyl petrol, 66bhp

0-60mph: 14.1 seconds

Top speed: 100mph

Length: 3,595mm

Width: 1,625mm

Height: 1,500mm

Kerbweight: 978kg

Kia Pride (1992)

Model: Kia Pride 1.3 LX 5dr

Engine: 1.3-litre 4cyl petrol, 60bhp

0-60mph: 11.8 seconds

Top speed: 91mph

Length: 3,615mm

Width: 1,605mm

Height: 1,460mm

Kerbweight: 825kg

THE life of a large, multinational car company is frequently a complex, varied narrative tied up with global politics and history, and Korean giant Kia is no exception. Starting out in 1944 as a bicycle manufacturer called Kyungsung Precision Industry, the company changed its name to Kia Industries in 1952, at which point it started making motorcycles, trucks and eventually cars.

The firm has faced some major challenges in its time, being forced to stop car production by a military dictator in the early 1980s, for example, and even filing for bankruptcy in 1997 before being rescued by its current parent company,

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