Guitar Techniques

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Semi interestingly, the company whose name is synonymous with the phrase ‘lift music’ has never deployed its products in elevators. However, they should care. The last time the organisation was acquired in 2011 it sold for around $350 million. Mood Music. Background Music. Your-call-is-important-to-us Music. Whichever label you wish to append, it’s big business, ubiquitous and a significant contributor to postprandial dyspepsia.

Which is why it dawned on me recently during a moment

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