Sure signs

n May, a giant billboard in London’s Piccadilly Circus and another on New York’s Times Square were devoted to ovarian cancer. “An ad you can’t miss for a cancer you do”, they read. Those billboards, along with more than 150 others that were donated across the UK and New York, were the work of a small Dunedin-based charity that is doing big things to help change the fate of women with a disease that is often diagnosed too late and is the fifth-most-common cause of female