MAXIM New Zealand

FADES OR FADS?

When the trend of fades started, we were asked by a few customers if it would be just a fad? After seeing many different wrap styles come and go, some customers insisted this would definitely be a passing fad. Others felt it may last a while longer, similar to the days of “sex spec” euro cars, or the days of Auto Salon when we had automotive enthusiasts spending endless dollars to make their cars stand out with huge modifications. Will this look last a year? Can it last an entire decade? Well, here’s our story.

At Auto Artisan we work extremely hard to lead the line of automotive wraps and crazy ideas. We constantly try to take things to the next level. However, we can’t say we were the first to ever carry out a fade wrap (alternatively known as a gradient wrap). The inspiration came from the U.S.. That was our first glance, to be specific, RDBLA wrapped Chris

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