Spotify

No one could suggest Spotify has reached its position of pre-eminence by accident. Not content with being the longest-running, most subscribed to streaming service out there, it isn’t resting on its laurels even as rival services – most recently from Amazon and YouTube – constantly pop up to challenge its supremacy.

Spotify is continually trying to refine the way you listen to music, from adding genre-specific personalised Spotify Mixes to adding filters to your Liked Songs. And it’s not just with algorithms that Spotify maintains