Poetry and Profits
For a long time, Xiao Mo, a Beijing-based travel blogger, had been thinking of visiting the Lonely Library, a neobrutalist structure on the beach at Aranya Resort in Qinhuangdao, Hebei Province. Last winter, Xiao traveled to the building for the first time to witness first-hand the impressive sunrise views from the site she had seen in videos online. “Many other tourists were there despite the cold weather,” she told Beijing Review.
It is hard to imagine that such a popular destination was once an underperforming asset owned by real estate developer Yeland Group. The project originally was a cluster of residential developments. However, despite the company’s promotional efforts, sales of apartments and
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