End of the Line The 1969-1975 International Pickups

For 1969, there was big news in America’s truck market: the announcement by the International Harvester Company of a completely redesigned lineup of light-duty trucks, its first all-new pickups since 1957.

The new trucks were very attractive. Called the “D” series, its styling was clean, contemporary, and ruggedly handsome. Bodywork was straight and uncluttered, completely abandoning the bulbous styling of previous models. Roofs and hoods were flatter and fenders crisper, providing a family resemblance to the smaller Scout line, and body sculpting was much more subtle. A rectangular grille with a similarly shaped “International” nameplate floating inside was clean and simple, and encompassed the single headlamps. Larger window areas lent a bright, airy feel to the cabin. Taken as a whole, the new trucks had a look of modern, clean efficiency. International dubbed it the “Now” look, and it was the work of International Harvester styling