Breaking the mould
‘I was sitting at home one morning and just pressed the video button. He answered and was sitting in an office in a factory in China. Without a break in the call he took me down a flight of stairs and walked me into the factory to show me around.’
Ian Crocker isn’t new to the bike industry. Having raced cross country mountain bikes at club level in Cornwall in the 1990s he went on to climb up the hierarchy at one of the UK’s
